I am a seasoned Creative Director who has worked on some of the South Africa’s most iconic brands in leading agencies like, TBWA/Hunt/Lascaris, Black River FC, DDB, Ogilvy and M&C Saatchi. I also spent 8 years as a Creative Lead within an internal agency for a leading insurance company, OUTsurance (Youi).

With over 20 years’ of experience, I have a detailed knowledge of brand building across multiple platforms, valuable market insights, CI development and a love for finely tuned craft.

My passion is creating strong, lasting relationships with my clients, developing and implementing new ideas across all media types in an ever changing landscape and nurturing the teams I lead.

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After spending over 40+ years in Johannesburg, South Africa, I have relocated to Sydney, Australia and have continued to build on my career here. I have since worked across a diverse range of iconic brands including American Express, Lexus, NRMA, Vodafone, Temple & Webster, Toyota, Ampol, PayPal and Surf Life Saving Australia, bringing a mix of brand thinking, digital expertise, and integrated campaign experience to every project. All while learning daily from my teammates and the getting to know the Australian market.