I’m an art-based Creative Director with more than 20 years of experience building brands, leading teams and shaping ideas that last.

I’ve worked at agencies including TBWA, Black River FC, DDB, Ogilvy, M&C Saatchi, Dentsu, Hero, Apparent and Saatchi & Saatchi, partnering with brands such as American Express, Lexus, MINI, Toyota, Ampol, PayPal, Virgin Money, Nando’s and Surf Life Saving Australia.

My experience spans brand building across multiple platforms, CI development, integrated campaign leadership and digital execution, always grounded in strong craft and clear strategic thinking.

For eight years I led the in-house creative team at OUTsurance (Youi), helping grow the brand from the inside and building a culture where strong ideas and strong relationships went hand in hand.

I care deeply about craft. About clarity. About work that earns its place in the world. But more than that, I care about people. The clients who trust us. The teams who build the work. The relationships that make brave ideas possible.

I believe great work comes from trust, simplicity and the courage to back a strong idea.

If you’d like to build something meaningful together, let’s chat!