First for Women Insurance
(An insurance company focussing on female clients)
Car insurance:
Let’s face it - men do dumb stuff behind the wheel. That’s why it costs more to insure them. This ad leans into that truth, celebrating women for being the safer (and smarter) drivers.
Life Insurance:
We gave classic fairytales a dark twist to show what really happens when life doesn’t go according to plan. Because without life insurance, even the happiest endings can unravel. These stories are a reminder that protecting the ones you love isn’t a fairytale, it’s a fact. Especially for women, who are often the glue that holds everything together.