Lexus LBX Morizo RR
A compact luxury SUV with the spirit of a race car, the Lexus LBX Morizo RR turns every drive into a pulse-racing experience.
But how could we prove it?
We put Australia’s fastest woman - sprinter Torrie Lewis - in the driver’s seat. Combining a high-performance athlete with the high-performance of the Morizo, for an exhilarating campaign - from start to finish.
As well as a hero 30” film, we launched with a 15” edit and a full suite of OOH, print, digital and dealer assets.