Nando’s
The famous South African founded, now global, flame-grilled chicken restaurant chain.
Nando’s full page “Madiba Birthday” press ad.
In South Africa, bribing police is sadly all too common. But instead of paying a bribe, why not offer to buy an officer a meal and show appreciation the right way?
These ads were played in the cinema before the relevant themed movies.
Their aim was to entice people to leave before the movie started, and go get some Nando’s.